My Writing Journey | by Warren Goldie
I’ve been fortunate to have worked in many industries, developing a deep understanding of business, technology, and the creative arts. I was a screenplay analyst for Hollywood production companies and a publications editor at the Shoah Foundation, a digital archive of Holocaust survivor testimonies headquartered on the Universal Studios backlot, founded and chaired by Steven Spielberg. I ghostwrote articles for Spielberg and founded the newsletter, Past Forward. My mother, a survivor of Auschwitz, contributed her account to the project.
Mostly I focus on B2B (business-to-business) copywriting and content production. At FoodChain ID, a food certification company, I wrote and produced websites and participated in marketing campaigns that contributed to years of record growth. I’ve written extensively about SaaS (software as a service). I’ve been a contractor with many organizations including K12, U.S. Department of Energy, eFax, Ideal Energy, Voice of America, and more than 40 others. I was a senior writer at IBM’s go-to marketing agency, Leopard Communications, writing about highly technical products and services. I’ve successfully “marketed spirituality” (which takes a deft touch) at the Omega Institute of Holistic Studies, Interface Foundation, and Maharishi International University, all leaders in mind-body-spirit education.
In B2C (business-to-consumer) marketing, I worked at CyberMedia, whose PC antivirus software dominated the industry. TI Tomorrow, an intranet I helped write and edit for Texas Instruments, was a finalist for the Smithsonian Innovation award. I’ve written scripts for training videos and museum kiosks displays. As a creative writer, my novel Waking Maya has been well reviewed on Amazon and was named Book of the Month at BookReview.com, a review website.
My writing journey has traveled on two seemingly divergent paths: the first, into the business and education worlds where I work to satisfy client or employer. The second follows the trail of the storyteller seeking to discover, explore and dramatize deeper life truths in stories that aim to move and inspire. These seemingly different paths can and do inform each other. I’ve used more than a few “fiction” writing techniques in my marketing writing. But, trust me, that’s a good thing…
Please contact me if you have a project to discuss. I look forward to hearing from you.