QandA

How do we get started?

Work generally begins with a kick-off call or an email exchange so I can learn about your needs. I’ll probably request materials and assets to look over. After a thorough review, I’ll send you a blueprint for the job in the form of a proposal, including milestones, cost, and timeline.

What are your fees?

Rates vary based on industry, client size, budget, etc. I will email you a quote after we touch base and I go over your materials. My skillset is similar to that of a senior-level agency copywriter (I’ve been in that role), but as a freelancer with low overhead, I can offer a more affordable overall cost.

What makes you unique?

The combo of my long experience in the business world along with my experience as a creative writer — a novelist, playwright, and scriptwriter. I bring techniques from the arts that can powerfully hold and move an audience, which works as well for audiences of techies, managers, administrators, executives, regular consumers, or whomever.

How do you bill?

Either by an hourly rate or a flat project fee. Usually I ask for half payment up front and the rest on delivery.

What’s the first step?

It’s helpful for me to fully understand your business, your project, your audience, and your goal. Step one is usually a conversation with you. Then research and interviews. I’ll read over your website and any written and published materials that you can provide. I may need to speak with members of your team (if appropriate). Effective writing is usually a collaborative effort. The better the lines of communication, the better the results.

How many revisions are included?

One draft and two revisions. Once I receive your corrections on the first draft, I’ll  follow up with additional drafts as needed. If there are many changes (i.e., project creep), we may need to discuss additional work at my hourly rate. But I’ll work hard to stick to the plan we’ve agreed upon. Generally, you’ll have less revisions working with an experienced writer who knows the territory.

How long have you been doing this?

Long enough to be pretty good at it :-) Since the 1990s.

Can I speak to your past clients as references?

Yes. I can set those up. You’ll find a number of written recommendations from real professionals with real job titles on my LinkedIn profile. Scroll down to view them.

Can you improve our existing website, documents, or marketing materials?

Usually, yes, I can elevate the quality of existing communications. Many web pages and landing pages can benefit from a fresh perspective.

Can you work with our team?

Absoutely. I’ve worked on creative, design, and technical teams in many industries, and plenty of vendors, too. I can even manage the project if you need a point-person or want to offload some responsibility. I’ve produced several successful websites from start to finish, managing everything along the way.

Can you work for us consistently or full-time?

Inquire within…

Can you design a website?

No. But I can plan it out based on your requirements, write the copy for it, and manage the design process.

How do we start?

Contact me by email or voicemail and I’ll get back to you within 1 business day. I look forward to hearing from you.