QandA

How do we set started?

Work often begins with a meeting or email exchange. I’ll want to go over all your materials and create a blueprint for the job in the form of a proposal, which will include milestones, cost and a timeline to completion.

How much does it cost?

My rates vary based on industry, client size/budget, etc. I’ll offer a quote once I learn about your needs. While my skill-set is similar to that of a senior-level agency copywriter (I’ve been in that role many times), as a freelancer with low overhead, your costs will be much lower.

What makes you unique?

The combo of my long experience in the business world along with being a creative writer — a novelist, playwright and scriptwriter. I’ve worked hard to learn techniques to hold and move an audience. And connect with them in the first place, whether they’re techie geeks, managers, administrators, C-level executives, the average Joe or Jane, or whomever.

How do you bill?

Either of two ways: by an hourly rate or a flat project fee. It depends on the job. Often I ask for half payment up front and the rest on delivery.

What’s the first step?

It’s helpful for me to fully understand your business and goals. Often that means research and interviews. I’ll pore over your website and any written and published materials. I may want to speak with members of your team. Effective writing is usually a collaborative effort. The better the lines of communication, the better the results.

How many revisions are included?

A first draft and two revisions. I’ll deliver the first draft and then wait for your corrections, feedback, and questions, and then follow up with additional drafts as needed. If there are many, many changes (i.e., project creep), we may need to discuss additional work billed at my hourly rate.

How long have you been doing this?

Like, well, forever :-) Since the 1990s.

Could I speak to your past clients as references?

Absolutely. I would be happy to set those meetings up. There are many recommendations on my LinkedIn profile as well, posted by my coworkers, managers and colleagues.

Can you improve our website, documents, or marketing materials?

Yes. I can usually elevate the quality of most existing written communications (and video). Many web pages and landing pages benefit from a fresh perspective.

Will you be able to work with our team?

Heck, yeah. I’ve worked with many, many creative, design and technical teams in many industries, and plenty of vendors, too. I can even manage them if you need a point person or want to offload some responsibility. I’ve produced lots of successful websites from start to finish, managing everything.

Can you work for us consistently or full-time?

Hmm. Let’s talk… It would depend on my workload.

Can you design a website?

No, can’t do that. But I can plan it out based on your requirements, write the copy and manage the design process. I often make helpful suggestions to improve site architecture, graphic elements, etc., as well.

How do we start?

Contact me at your convenience. I look forward to hearing from you! I’ll get back to you within 1 business day.