How do we get started?

Work generally begins with a kickoff call or email exchange. I’ll want to learn about your project, and I may request materials and assets. I’ll then draft a proposal, including milestones, cost, and timeline, for you to review.

What are your fees?

My rates vary based on industry, client size, budget, etc. I will email you a quote once I get to know the job. My skill set is similar to that of a senior-level agency copywriter (I’ve actually been in that role), but as a freelancer with low overhead, I can offer a lower overall cost.

What makes you unique?

The combination of my long experience in the business world along with being a creative writer — that is, a novelist, playwright, and essayist. I bring techniques from the arts designed to hold and move an audience, which works just as well for “audiences” of techies, managers, administrators, executives, consumers, or whomever.

How do you bill?

Either hourly or a flat project fee. Usually I ask for half payment upfront and the rest on delivery or payment in thirds.

What’s the first step?

It’s helpful for me to understand your business, your project, your audience, and your goal. So, step one is usually a conversation with you. Then research and interviews. I’ll read over your website and any written and published materials you provide. I may request to speak with members of your team. Effective writing is usually a collaborative effort. The better the lines of communication, the better the results.

How many revisions are included?

Typically, one draft and two revisions. Once I receive your corrections on the first draft, I’ll follow up with additional drafts as needed. I’ll work hard to stick to the plan we’ve agreed upon. Generally, you’ll have fewer revisions working with an experienced writer who has worked many similar jobs.

How long have you been doing this?

Since the 1990s.

Can I speak to past clients as references?

Yes. I can arrange those communications. You’ll find a number of written recommendations from real professionals with real job titles on my LinkedIn profile. Scroll down to view them.

Can you improve our existing website, documents, or marketing materials?

Usually, yes, I can elevate the quality of existing communications. Many web pages and landing pages can benefit from a fresh perspective.

Can you work with our team?

Yes. I’ve worked on creative, design, and technical teams in many industries, and with plenty of vendors, too. I can even manage projects if you need a point person or want to offload some responsibility. I’ve produced several successful websites from start to finish, managing everything along the way.

Can you work for us consistently or full-time?

It’s possible. Just ask.

Can you design a website?

No. But I can spec it out in detail based on your requirements, write the copy for it, and manage the design process.

How do we start?

Contact me by email or voicemail, and I’ll get back to you within one business day. I look forward to hearing from you and seeing if I can help.