Writer Warren Goldie
Advanced Copywriting
Copywriting and content writing that captures leads, builds pipelines and CONVERTS
Select single projects from the list below or mix and match to create a collateral family. I will write impacting copy aligned with your brand for use across all channels, using skills acquired over 15+ years as a copywriter.
Blog posts, articles, PDFs. Informational writing must carry clear, strategic intent and establish your company as an industry leader or disruptor. My articles are publication-ready for blogs, social media, newsletters or any type of client outreach.
Case studies. Showcase your successes in short-form pieces or as longer, in-depth stories. Content: Business need, client background, solution, benefits, bulleted lists, Call to Action, contact info, images.
Web pages and landing pages. Get expert help perfecting your online B2B or B2C marketing. I’ll rewrite or edit your full site per your requirements and produce landing pages and content presenting your organization not just as it is now, but where you want it to be in x number of years.
Brand refresh. Enliven and excite your brand with new ideas that can only come from a pro not mired in company politics, who will explore the roads not taken. I’ve assisted startups, early-stage companies, nonprofits, universities and the Fortune 100 on more than $100M in projects.
Brochures and flyers. Stock your trade show booth with multi-page glossy brochures or single sheet front-and-back flyers, or use them as leave-behinds and PDF emails. Content: prospect needs (“pains”), product/service features, benefits, bulleted lists, optional mini-case study, Call to Action, contact info and image ideas, presented in an attention-grabbing concept.
Ghostwriting and executive communications. I’ve ghosted articles for Steven Spielberg and corporate executives, from C-level on down. I work with sensitivity to position and goal, and have assisted on many high-profile projects. My development work has helped garner generous contributions for organizations.
Profiles. Highlight your staff, executives or customers in a way that illuminates not only them but your company and offerings.
Emails. This specialized copy must hit the bullseye in the blink of an eye and include example-driven content. I can submit up to 10 usable subject lines with multiple versions of copy drafts per project.
Videos, speeches, presentations, proposals, white papers and more. As the senior marketing communications manager at small and mid-sized companies, I drafted presentations, speeches, we pages, training videos and more in support of sales, marketing and business development.
Why Work With Me
Experience, efficiency, speed. I‘ve completed all the projects listed above in over 15 years working in corporate communications. After hundreds of gigs, there’s less for me to “learn.” And, once I’ve absorbed your offerings, my speed increases.
Cost. My fees are more affordable than an agency’s since I am a freelancer with low overhead. I’ll work smoothly with your team and contractors, understanding the different roles (I’ve been a freelancer, employee, manager and agency staffer myself).
Effective ‘string pulling.’ My work focuses on making a strategic and emotional impact on readers and prospects. Stories get results. I worry over the effectiveness of every word and will painstakingly build the case in copy that will syncs across marketing and educational platforms.
Save $ by repurposing the writing. Once I create the words and the concepts, you can then reuse it all for a variety of purposes. After I hand over the writing, you can use it in sales presentations, articles, proposals, decks, or whatever else you may need.
Error-free. I you work with an inexperienced writer you run the risk of wasting time on multiple revisions and still you may end up with something that hurts rather than helps.
My successes are due to hard work, striving to meet customer goals, relationship building, doing my best to check my ego at the door, and — critically — using your quality resources, source materials and interviews with stakeholders and subject-matter experts.
Get an estimate for your project.