Content Consulting

I’ll listen, research, ponder, theorize, and then create a plan outlining a sound approach for elevating your written communications within your budget. Whether the task is writing a website, article, book, or blog—or creating a communications and social media strategy—it starts with a plan.

Articles and SEO Blogs

Effective informational writing deftly and strategically incorporates a sales message. My work is publication-ready for submission to trade journals, posting online or to social media, or for use in newsletters and general client outreach.

Article Samples:
Ideal Energy Creates a Solar Powered Bank | Eggs Over Easy, Hold the GMOs | David Lynch Filmmaking Program | Press Release

Website Writing

I’ve developed efficient processes that make website copywriting rapid and cost-effective. Based on your needs, I can deliver on one of these options: 1) develop all new copy, writing from the ground up, 2) update your current copy, or 3) do a refurbish, perhaps to accommodate a rebrand or new strategy.

About Us | Company Philosophy | Process

Landing Pages and Sales Pages

These highly targeted pages guide the reader on a specific path of your choosing, foreseeing their questions and impelling them to follow through to a click, call, or sign-up. Landing pages are often linked to from marketing emails.

Sample:
Non-GMO Project Verification

Trade Show Brochures & Fliers

Impress prospects with print pieces that tell their story in addition to yours. Content typically includes product description, features & benefits, bulleted lists, mini-case study, Call to Action, About Us, and more, all wrapped around a sharp visual concept.

Samples (PDFs):
Flyer | Brochure

Video, Speeches and Presos

I’ve worked as senior marcom manager with several companies, creating presentations, speeches, decks, and videos — the whole nine yards — offering the skills that can advance your sales and biz dev goals.

Sample scripts:
Kiosk Video | Speech | Promo

Email Marketing

How do you “make the argument” compellingly to harried people who won’t open unwanted emails? The subject line must be pitch-perfect and the copy must land immediately. I’ll offer multiple subject line options from which to choose, and draft body copy that ensures high click-through rates.

Samples:
Visit Our Trade Show Booth | Get Non-GMO Certification

Brand Refresh

Enliven and excite your brand with new ideas that can only come from an independent professional who sees (and can explore) the roads not taken. I’ve assisted startups, early-stage companies, nonprofits and universities.

Samples of branding explorations: Detailed Brand Memo | 10-25-50-100 Word Descriptions