Content Consulting

Let’s dive into your strategy. I’ll review your current content, listen, research, ponder, theorize, and create an approach to elevate your communications, based on 25+ years of experience. Whether writing a website, article, book, or blog—or creating communications and social media campaigns—it starts with a plan.

SEO Articles

Effective informational writing deftly and strategically incorporates a sales message. My work is publication-ready for submission to trade journals, online publications or to social media, or for use in newsletters and general client outreach.

Article Samples:
Ideal Energy Creates a Solar Powered Bank | Eggs Over Easy, Hold the GMOs | David Lynch Filmmaking Program | Press Release

Website Writing

My process has been honed to perfection after years to make copywriting fast and cost-effective. Based on your needs, I can deliver on these options: 1) develop all new copy, writing from the ground up, 2) elevate the quality of your current content, or 3) refurbish it, perhaps to accommodate a rebrand or new strategy.

See my writing samples: About Us | Company Philosophy | Process

Landing Pages | Sales Pages

These highly targeted pages guide the reader on a specific path of your choosing, foreseeing their questions and impelling a follow-through click, call, or sign-up. Landing pages must fluidly follow the copy of marketing emails.

Sample:
Non-GMO Project Verification

Print Collateral

Impress prospects with print pieces that tell their story, not just yours. I’ll customize your content with: product/service descriptions, features & benefits, bulleted lists, a case study, Call to Action, About Us, and more, all fitted to a visual concept.

Samples (PDFs):
Flyer | Brochure

Video | Speeches |Presos

As senior marcom manager for several organizations in diverse industries, I’ve created presentations, speeches, decks, and videos — the whole nine yards of pitching — and will bring those skills to bear to advance your sales and biz dev goals.

Sample scripts:
Kiosk Video | Speech | Promo

Email Marketing

How do you “make the argument” to busy people who won’t read unsolicited email? Great subject lines, for starters. They must be pitch-perfect, followed up by uber-friendly body copy. I’ll offer numerous creative options for both that ensure high click-through potentials.

Samples:
Visit Our Trade Show Booth | Get Non-GMO Certification

Brand Refresh

What’s more important than your brand? Enliven it with new ideas that can only come from an independent pro who will explore the roads not taken. I’ve helped create brands for tech startups, early-stage companies, corporations, nonprofits, universities, and many others.

Samples of branding explorations: Detailed Brand Memo | 10-25-50-100 Word Descriptions