Content Consulting

Let’s begin with a deep dive discussion into your project. I’ll listen, research, take notes and offer you workable options and a strategy to get it done. Whether it’s writing a website, article, book or blog—or a screenplay treatment—it starts with a plan (and ends with flawless execution).

Article, Profile and Blog Writing

Effective informational writing must deftly (sneakily) incorporate your sales message. My work is publication-ready for submission to trade journals, posting online or to social media, or for newsletters and client outreach.

Article Samples:
Ideal Energy Creates a Solar Powered Bank | Eggs Over Easy, Hold the GMOs | David Lynch Filmmaking Program | Press Release

Website Writing

Save time, money and hassle by tapping the efficient processes of a copywriter who’s written many B2B and B2C websites. We can: 1) develop all-new copy, 2) update your current site’s copy, or 3) re-explore/refurbish to accommodate a rebrand or new strategy.

About Us | Company Philosophy | Process

Landing Pages and Sales Pages

We can develop highly targeted copy and concepts for your webpages that readers on a path pointing to your solution, (often linked to from a marketing email). The goal: a call or click.

Position your company as an industry leader or disruptor.

Sample:
Non-GMO Project Verification

Brochures and Fliers

Impress the visitors to your trade show booth with spiffy print pieces that tell their story. Content: customer needs,  features & benefits, bulleted lists, mini-case study, Call to Action, image ideas, and more, all wrapped in a sharp visual concept.

Samples (PDFs):
Flyer | Brochure

Video, Speeches and Presos

I’ve worked as senior marcom manager for several companies, creating presentations, speeches, collateral, websites and videos — the whole nine yards — bringing you the skills that can help your sales and biz dev goals.

Sample scripts:
Kiosk Video | Speech | Promo

Email Marketing

How do you “make your argument” compellingly to your target audience in just a few words? Your idea must be catchy and the copy must land immediately and hard. I can draft the body copy plus multiple usable subject lines that hit the mark.

Samples:
Visit Our Trade Show Booth | Get Non-GMO Certification

Brand Refresh

Enliven and excite your brand with new ideas that can only come from an independent professional able to see and explore the roads not taken. I’ve assisted startups, early-stage companies, nonprofits and universities.

Samples of branding explorations: Detailed Brand Memo | 10-25-50-100 Word Descriptions