Let’s dive into your strategy. I’ll review your current content, listen, research, ponder, theorize, and then create an approach to elevate your communications, based on 25+ years of experience. Whether it’s writing a website, article, book, or blog—or creating communications and social media campaigns—it starts with a plan.
Effective informational writing deftly and strategically incorporates a sales message. My work is publication-ready for submission to trade journals, posting online or to social media, or for use in newsletters and general client outreach.
My processes are have been honed to perfection after years to make copywriting fast and cost-effective. Based on your needs, I can deliver on these options: 1) develop all new copy, writing from the ground up, 2) elevate the quality of your current content, or 3) refurbish it, perhaps to accommodate a rebrand or new strategy.
Landing Pages | Sales Pages
These highly targeted pages guide the reader on a specific path of your choosing, foreseeing questions and impelling a follow-through to a click, call, or sign-up. Landing pages must fluidly follow up the copy of marketing emails.
Non-GMO Project Verification
Impress prospects with print pieces that tell their story, not just yours. I’ll customize your content with: product/service descriptions, features & benefits, bulleted lists, mini-case study, Call to Action, About Us, and more, all fit to the visual concept.
How do you “make the argument” to busy people who don’t read unsolicited emails? Great subject lines, for starters. They must be pitch-perfect, followed up by uber-friendly body copy. I’ll offer multiple creative options for both that ensure high click-through potentials.
What’s more important than your brand? Enliven it with new ideas that can only come from an independent pro who will explore the roads not taken. I’ve helped create brands for tech startups, early-stage companies, corporations, nonprofits, universities, and many others.