Content Consulting

Let’s begin with a deep dive into your project to fully understand its goals. I’ll listen, research, and come back with workable options and a strategy to get it done. Whether it’s writing or editing a website, article, book or blog, it starts with a plan and ends with flawless execution.

Article, Profile and Blog Writing

Effective informational writing deftly incorporates a sales message. My work is publication-ready for submission to trade journals, for posting online or to social media, or for newsletters and client outreach.

Article Samples:
Ideal Energy Creates a Solar Powered Bank | Eggs Over Easy, Hold the GMOs | David Lynch Filmmaking Program | Press Release

Website Writing

Save time, money and hassle by tapping the skills of a copywriter expert at writing B2B and B2C websites. Options: 1) develop all-new copy, 2) update your current site, or 3) re-explore/refurbish to accommodate a rebrand or new strategy.

Website writing samples:
FoodChain ID About Us | Company Philosophy | Process

Landing Pages and Sales Pages

Develop targeted copy and concepts for use on your webpages, taking readers on a path pointing to your solution, often linked to from a marketing email. The goal is a call or click.

Position your company as an industry leader or disruptor.

Sample:
Non-GMO Project Verification

Brochures and Fliers

Impress visitors to your trade show booth with print pieces that understand their story. Content: customer needs,  features & benefits, bulleted lists, mini-case study, Call to Action, and image ideas, all wrapped in a sharp concept.

Samples (PDFs):
Flyer | Brochure

Video, Speeches and Presos

Tap the experience of a writer who’s worked as a senior marcom manager creating presentations, speeches, collateral, websites and videos — the whole nine yards — that can achieve sales and biz dev goals.

Sample scripts:
Kiosk Video | Speech | Promo

Email Marketing

How do you “make your argument” compellingly in just a few words? The concept must be catchy and the copy must land immediately and hard. I’ll submit multiple usable subject lines along with two body-copy versions per project.

Samples:
Visit Our Trade Show Booth | Get Non-GMO Certification

Brand Refresh

Enliven and excite your brand with new ideas that can only come from an independent professional who can explore the roads not taken. I’ve assisted startups, early-stage companies, nonprofits and universities on projects.

Samples of branding explorations: Detailed Brand Memo | 10-25-50-100 Word Descriptions