PSA-Style Promo
Script
Scriptwriter: Warren Goldie
Client: Small Business Owner
Script:
[Perry:]
As an executive leadership coach, I work with a lot of successful people: CEOs. Executives. HR managers working. People on the way up.
So if they’re so successful, why do they come to me asking for change?
They seek change because they understand a fundamental truth: the behavior that gets us to one level doesn’t always take us to the next.
My technique, which I call Feed Forward, helps leaders get to the next level.
[Narrator:]
Effective communication is the glue that holds organizations together.
Most have only downward feedback—management talking down to employees.
Usually with a focus on the past.
Backward-looking feedback tends to be negative, doing more harm than good.
Feed Forward takes a radically different approach.
This revolutionary yet simple process helps leaders tune into opportunities available now.
The result? Dramatic improvements in all areas.
A more dynamic, open organization.
Happier leaders and employees.
[Perry]
We can’t change the past. We can create the future.
[Narrator]
Feed Forward. Creating success through empowering leadership.